Booking National Religious Events – A Primer for Convention Centers on How Event Location Decisions Are Made, November 2015

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Booking National Religious Events – A Primer for Convention Centers on How Event Location Decisions Are Made, November 2015

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For cities and convention centers, the annual or general meetings of religious denominations and adjunct organizations are of particular interest. A few are quite large with over 50,000 attendees. They are valuable also because they occur mostly in summer when business travel is slower and tradeshows and association meetings are fewer. This white paper is intended to demonstrate that some level of prediction can be applied for sales and marketing teams to understand the probabilities of successfully booking a large religious event. The paper shows that large regional concentrations of denomination members or adherents, combined with travel and cost limitations of event attendees, sway event location decisions. This paper also shows the marketing strength of certain second and third tier cities in booking religious events.

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